Objective: to create a visual identity for a newly rebranded company that reflects its minimalist, west coast aesthetic.
Design: the overall brand design was intentionally understated to allow the jewelry to be the real focus. The logo was designed with a minimal, timeless quality that could transcend changes in the jewelry design from season to season. The jewelry cards were designed to accommodate necklaces, bracelets or earrings with ease and to fit within the package folders. The packaging was designed with a few purposes in mind: to provide stability and protection during shipping, to provide additional product information, to work as gift wrapping, and lastly to work as a folder to hold a gift voucher. To fit with their eco-conscious business goals, the packaging is 100% recyclable.